Welcome to the most global, connected and tech-driven open innovation hub.

We help o2 Telefónica streamline operations, reduce costs, and increase productivity by implementing innovative solutions and smarter workflows.
Wayra helps teams at o2 Telefónica turn ideas into tangible revenue by removing internal barriers and rapidly implementing validated startup solutions - from first idea to commercial rollout.

Wayra helps o2 Telefónica discover, validate, and scale startup innovation with real business impact. Through curated startup scouting and Venture Clienting, we connect business units with the right solutions to drive efficiency, reduce costs, and unlock new growth opportunities.
As Wayra is directly anchored at CFO level, projects receive strong strategic visibility and fast decision-making across the organization. From identifying use cases to implementing and scaling solutions, we support teams throughout the entire innovation journey.